Personas

Our six persona cards represent six fictional characters created by our 2019 workshop participants. They centre the experiences of service users who are from different ethno-linguistic, religious, caste, class, regional backgrounds, all in need of accessing reproductive and sexual health services, but they are all at least partially unaware of their rights.

 

What’s their purpose?

It is to give stakeholders a detailed and specific individual to base further exploration on; its purpose is to ensure empathy. Whether you are a judge, a lawyer, an activist or medical practitioner, having a realistic person with a set of interests, a particular background, specific motivations, named challenges and explicit pain points will help you consider properly how they will be affected by a set of circumstances. Ultimately if you are looking to help someone with a legal problem, the basis for any chosen assistance pathway should always be firmly grounded in ‘their world’. Personas ensure that we keep focused on this.

It is worth reiterating that these personas are not just assumptions but they were created in that very first workshop in 2019 with experienced lawyers and civil society activists. This was an integral part of our research, and has informed every part of the project going forward. We didn’t want legal practitioners to lose sight of the challenges existing for citizens – particularly for women who struggle to both understand and access their reproductive rights.